Samsung Group highlighted the promotions of women executives and foreign nationals on Friday as it round off its annual reshuffle but, most of all, underscored austerity with just 294 executive promotions total the fewest in seven years.
The lower number of the promotions ― down from 353 in last year’s reshuffle and the lowest since 2009 ― signals the drive of Lee Jae-yong, vice chairman and scion of the Samsung founding Lee family, to streamline the conglomerate’s myriad businesses and cull its top-heavy corporate structure in order to refocus on troubled electronics businesses.
Samsung’s has faced trouble over the last two years in its mobile division. Even though the Galaxy S6 and Note 5 were well received by critics, the handsets failed to beat back a resurgent Apple and increasing competition from rising Chinese makers of low-end smartphones such as Huawei and Xiaomi.
Samsung Group highlighted the role of women and foreign nationals in this year’s annual executive promotions, according to a press release. “Many women executives at several divisions distinguished their outstanding capabilities and strengths. They will be role models for younger women.”
Nine women were promoted to senior executive positions, including one to vice-president. The global tech giant has made it policy for the past several years to diversifying its top brass to include foreign nationals and women. That’s down from 14 in 20125 and 15 in 2014.
“Samsung promoted executives who had achieved great performance, and tried to keep the growth momentum by promoting executives in a wider range of fields to include women and foreign nationals,” the conglomerate said in the press release.
The promotion of Kim You-mee as executive vice-president injects fresh blood into the Samsung’s battery affiliate. The 57-year-old Kim is one of just five executive VPs and the first female to join the exclusive top echelon of the Samsung affiliate. She joined Samsung SDI in 1996.
She previously headed development of small-sized and EV batteries, and will serve as one of CEO Cho Nam-seong’s key lieutenants in growing the affiliate as a global battery supplier.
Of the 294, a total of 29 executives were made executive vice presidents, 68 became senior vice presidents, and 197 vice presidents. The number of promotions has been steadily declining since a high of 501 in 2011.